You can access a rich collection of marketing articles, tips and strategies within each of the 5 Pillars.
The site is regularly updated with new content including the features: What Works and What’s New.
Important Marketing Advice For ANY Small Business Owner Who Has Ever Felt Like Telling The Bank Manager, “Go To Hell...” |
| Dear
Reader, We’ve never met but I already know a lot about you:
You are Wary of Big Promises…And I suspect that you are rather wary of what appear to you to be aggressive and pushy sales tactics. Not convinced that they work, you’re also unsure whether they are right for you and your business.You are suspicious of ‘experts’ who promise the earth and want to charge you a fortune but deliver very little in return. Not all are like that… Here are some words of wisdom from Jim Rohn. He’s helped numerous small business owners and entrepreneurs achieve extraordinary success: “From testimonials and personal experience, you have enough information to conclude that it’s possible to design and live an extraordinary life.” Not bad, is it? If things are a little tough right now, or you are looking for some marketing advice, think about it - AND SAY IT OUT ALOUD. It is a very powerful statement that he asked me to share with you. The Type of Work you Do and your Background are UnimportantSo, whatever your line of work, if you are willing to look around and learn from the mistakes and successes of others, it is possible to find the financial key.And, interestingly, it’s not just about learning what works. It’s about making sure that you have the right mindset - so that your mind is in tune with what you desire and where you are heading. It comes down to SELF-BELIEF. At a time of great personal difficulty, I once heard an extraordinary lady called Lee Milteer say: “No matter how great your ability or extensive your education, your achievement will never rise higher than the confidence you have in yourself.’’ Take that one down too. From now on, your past is no longer a reflection of what your future has the potential to become. And, whilst we are sharing philosophical thoughts … I know that you sometimes think that business success is all down to LUCK. Waiting for luck is a costly and dangerous strategy - if it’s a strategy at all? Let me assure you that it isn’t. Luck is where attitude meets with opportunity. Opportunities are ten a penny. You can only make them successful if you have the right attitude. That’s where I come in. How? I share with you marketing approaches and strategies that can change the way you think. Used wisely, they have the potential to dramatically increase your business success and help you achieve the financial success you deserve. You are not what Walt Disney called a ‘LAWN-MOWER’. Someone who wants to feel routinely comfortable - going back and forth on the corporate mower day after day, month after month, year after year. No. You’re more of a GOLDEN EAGLE – someone looking to soar above the competition. You see, it’s your attitude that sets you apart from the rest. Your Marketing MindsetYou may believe you have the best product in the world but, until you learn how to convince others, IT IS WORTHLESS. And, sadly, no one is really interested in how brilliant you think it is.Your customers only care about what your product can do for them. When you look down on your competitor, his rubbish product, his flash marketing efforts and his even flashier car, it’s time to look more closely at yourself. Your bank balance is directly related to the value you deliver to your clients. Think about this for a moment… How much value are you delivering? Other people’s rubbish will always be worth more as long as those who buy it have a sense of its perceived value. Make a note of this: PERCEIVED VALUE = REAL VALUE
That’s why a fortune has been made out of selling bottled water… It’s crazy. 10 Things A Marketing Mindset Teaches YouSo, with my help, you will develop a MARKETING MINDSET – one that teaches you:
The good news is that I’ve simplified the approach so that it is easily digestible. 5 Pillars That Show You How You To Become A Marketing ‘Expert’Having studied in depth what does and does not work, I’ve distilled my approach to small business marketing into 5 key areas.I call them The 5 Pillars of Prosperity because, once you can understand and master each pillar, you have the basis of a marketing process you can count on. Here they are: PILLAR 1: MARKETING ESSENTIALS All the marketing things you hear everyone talk about and which you need to understand if you are to build a solid marketing foundation. PILLAR 2: COPYWRITING Words and how you use them. Get this combination right and you have a key that will unlock your marketing potential. Even if you want to avoid writing, you should appreciate why mastering this skill is so important. It’s not as hard as you might think… PILLAR 3: INTERNET MARKETING You now live in a ‘key-word economy’ and the Internet, and everything associated with it, is an essential part of your marketing life. Don’t run away from it. Embrace it. PILLAR 4: MARKETING MEDIA Video, audio, animation, sales letters, e-mail, advertisements, the Internet etc, etc are just single types of media. Use as many as strategically possible. PILLAR 5: MARKETING MINDSET Your most powerful weapon. 90% of your competitors don’t have one, or are unwilling to invest in one. For ‘Members Only’ - The BME Inner CircleOnly people who think like you are equipped to explore these 5 Pillars and to profit from this kind of thinking.These ambitious, busy individuals are willing to develop themselves and apply these strategies to make their business more profitable. They are a part of my BME INNER CIRCLE. Join them to discover the benefits for yourself. Site Tour
BME Inner Circle Website (Click the ‘Play’ button to watch a 2-minute tour of the site) As a member of the BME Inner Circle, you receive… Member Benefit # 1
Marketing Articles, Tips & Strategies (Value £14.97 per month) |
|
You can access a rich collection of marketing articles, tips and strategies within each of the 5 Pillars. The site is regularly updated with new content including the features: What Works and What’s New. |
| In this way, you can learn about and copy what is going on elsewhere in the marketing world. Quickly start to see the benefits of applying to your own niche what is working in completely unrelated sectors. |
| “What
a huge help Joe’s articles and tutorials have been – reminding me I
have to sell the courses to clients and not to myself. It all made
perfect sense once I read what he had to say.” Kate Measham – Penny Lane Arts |
|
Member Benefit # 2
Marketing Video Tutorials (Value £29.97 per month) |
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Each
month I produce a 30-minute video tutorial on a marketing topic. This allows me to go into a topic in detail and to give visual illustration. It’s also a great way to learn, as you receive first-hand experience of my insights and knowledge. |
| I
design and deliver a lot of marketing workshops for clients. BME
tutorials let you access this information without paying the high costs
associated with attending a seminar. |
| “Thank
you for the great programme you delivered – your passion and insight
into Web 2.0 encourage the team – and not least myself – to strengthen
our initiatives in this field” European Training Foundation (Turin) |
| Member
Benefit # 3 Marketing Coaching CDs (Value £14.97 per month) |
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Each
month, you will receive in the post a 30-minute coaching CD that
explores one of the 5 Pillars. Each CD comes with a transcript so you can make notes as you listen – this is proven to be one of the best ways to increase the retention of new knowledge. |
| Listen
to these carefully and I’m confident you will have more information at
your disposal now than most small business owners have in a lifetime. And, unlike most small business owners, you’ll know how to use this information to your best advantage... From time to time, I interview leading entrepreneurial business figures who are independent thinkers and doers. These calls are recorded and, as a member, you will automatically receive a CD. |
| “As a
Director running a small business, I felt incredibly grateful to Joe
for allowing me to record the sessions and inadvertently give me a free
course of excellent marketing advice” Mike Cross – Little Entertainment Group |
| Member Benefit # 4 Pélixir Marketing Newsletter (Value £7.75 per month) |
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Every month you receive a copy of Pélixir – my marketing newsletter. It is full of even more marketing potions and strategies for you to absorb. Every month you receive a copy of Pélixir – my marketing newsletter. It is full of even more marketing potions and strategies for you to absorb. |
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| “Joe
Pelissier consistently gives me leading-edge advice and top-notch
skills for my emerging, entrepreneurial business. Joe always delivers more than I expect so that I can keep my business focused, my marketing sharp and fresh and find me the maximum opportunities in my field.” Deborah de Vries – Well Being Secrets |
|
Member Benefit # 5
Resources, Experts, & Technologies (Value: Priceless) |
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If
you spend a great deal of time trying to find resources that you can
rely on, then my Resources Library will save you a lot of hassle. Over the years, I have collected an invaluable supply of contacts that I am happy to share with you. You can be assured that all the resources in this library are tried and tested. |
| The
library also introduces you to experts I feel you should follow -
either because I have learned a great deal from them or because I know
they are highly thought of. Also take a look at some of the technologies I use. I’m only interested in technologies if they are proven, they can make my life easier and save me money. Why re-invent the wheel? |
| “Joe
had a unique way of understanding our business. He attended the training we provide, asked the right questions and as a result was able to use the right media to capture our Course Director’s know-how and expertise.” Ardle Culleton, Director ITLB |
300,000 Meditation Downloads To Date…That is the amazing figure recently reached by Deborah de Vries, one of my clients.Deborah is an online guided-meditation expert. She has her own membership site for busy women, as well as a coaching group and a newsletter. Every week, hundreds of women are signing up to read and listen to what she writes and records. Why? Because, as a single mother, she accepted that marketing herself as the ‘well-being torch’ for other women was the way she could achieve extraordinary results. Those who respond to my marketing approach are ambitious small business owners – people who are looking for marketing information that works. They look upon me as their personal MARKETING DIRECTOR, COPYWRITER and MENTOR all rolled into one. And I invite you to do the same. Where else could you find this level of information and support without having to pay £1,000s? It’s just not possible. The information I share with you is the result of over 20 years working in marketing and communications. And learning from some of the most influential marketers and communicators: John Cleese, Hugh Laurie, Dawn French, Dan Kennedy, Bill Glazer, Chris Cardell and Ryan Deiss. Why it’s Attitude that counts… To get the best from your BME Inner Circle membership, you just need the right attitude and a willingness to apply what you learn. Put these together and it won’t be long before you start to experience measurable business success. Big corporations gladly pay hefty fees for my consulting and copywriting services… But you don’t have to. For a mere £29.97 per month, considerably less than the average hourly consulting rate, you have all the information you need to grow your business. I know a lot about the problems of small business owners, especially if you’re limited by a small budget. So I created the BME Inner Circle to offer all this ‘inside information’ at a price everyone can afford. Given the high quality of the information and its potential to generate £1,000s in increased income, I’m convinced you’ll find your subscription is worth every penny. But, it’s not what you know… It’s what you do with what you know that counts. So you can’t just access the information, sit back and expect riches to fall into your lap. You need to put your learning into practice. How to Join The BME Inner Circle …todayAs someone who is 100% committed to reaching their financial goals, you could benefit hugely from joining the BME Inner Circle.But you don’t have to take my word for it. Try it out for yourself today. As a new member, you automatically have a RISK-FREE 30-Day Trial. Enjoy instant access to my articles, tutorials and strategies. And, each month, as new content is added, you will be among the first to be informed. Here’s how you get started: Step 1: Registration - Via the link below, go to the Registration page, which invites you to give your name and address, and choose a password. Step 2: Welcome Pack - Enter your credit card details to cover the Shipping & Postage (£2.75 /c $3.80) of your Welcome Pack. Once this is processed, you have instant access to the ‘members’ only section of the Business Marketing Essentials site. And your Free CD, Transcript and Newsletter will be in the post. Step 3: First Payment - At the end of the 30 Days, your card is automatically charged £29.97 + VAT (c $49.00) unless you cancel your membership – which you are free to do at any time. Just e-mail admin@podcommunications.co.uk or telephone +44 (0)1242 222 455. Make sure you don’t miss out. Please click on the link below: |
| Yes, I am Happy to take a Risk-Free Trial of The BME Inner Circle |
I look forward to working with you as a BME Inner
Circle member. Joe Pélissier P.S. If you have questions about The BME Inner Circle or want to contact me, write to me at joe@joepelissier.co.uk P.P.S. All my work comes with a SATISFACTION GUARANTEE. If, for any reason, you decide that The BME Inner Circle is not right for you, just let me know and I will give you a full refund. No quibbles. P.P.P.S. Pod Publications Ltd publishes Business Marketing Essentials and The BME Inner Circle: 111 Promenade Cheltenham GL50 1NW England Concerning membership, please contact the office from 10:00 a.m. to 17:00 p.m. GMT Monday through to Friday, on +44 1242 222 455 or send an e-mail to admin@podcommunications.co.uk |
| Yes, I am Happy to take a Risk-Free Trial of The BME Inner Circle |